Ideology is gentle on your skin & hair

Hypoallergenic skin & hair care formulations Pure Ideology is gentle on your skin & hair Pure Ideology’s formulations are unique in that they contain:[bullets]No artificial colors
Low allergy essential oils
No added fragrances
No sulfate.[bulletsend]
Ideology formulations are unique in that they contain no sulfate, no petrochemicals, no artificial colors or fragrances and low allergy essential oils. No hidden ingredients that are known to cause unwanted skin reactions have been used in these formulations.
Ideology has been specifically designed to suit individuals with sensitive/allergic skin. However, everyone will benefit from these products as they are so gentle on skin and hair.